Drive your CPD by reading the book "Selling Professionally "-Drive-your-CPD-by-reading-the-book-Selling-Professionally-

Drive-your-CPD-by-reading-the-book-Selling-Professionally-

Video Transcription

Video Summary

The video explains why a new sales book was written: it is tightly aligned to the UK sales apprenticeship standard and the knowledge, skills, and behaviours employers say sales professionals need. Unlike books focused only on motivation, techniques, or theory, this one is designed to support work-based learning, reflection, portfolios, and end-point assessments. The authors say it is also useful for existing sales managers, directors, trainers, and people entering sales from other fields.  <br /><br />The book is structured into knowledge, personal/professional skills, sales process skills, and behaviours, with emphasis on finance language, digital selling, customer engagement, ethics, and self-reflection. The speakers highlight that modern sales requires adaptability, professionalism, and a blend of experienced and newer team members. They also stress that the book supports coaching and may influence future apprenticeship curricula.

Keywords

UK sales apprenticeship

sales book

work-based learning

end-point assessment

sales skills

customer engagement